T. Advisory

Insights

Insights on AI visibility and positioning for B2B software

Practical guides and points of view for product marketing and growth leaders at B2B technology companies.

Guides

AI visibility

SEO, AEO, and GEO explained for B2B software

What each one means and where to focus first.

How B2B software gets recommended by AI

A seven-step playbook for product marketing teams.

See a sample AI visibility assessment

A fictional infrastructure vendor, shown in full format.

Strategy

Positioning and go-to-market

Why software companies need a strategic narrative

The story behind your positioning, and why AI raises the stakes.

For infrastructure, DevOps & security software

Where technical buyers' questions meet AI answers.

When fractional product marketing makes sense

Five situations, and what to expect from an engagement.