Sample
Sample AI visibility assessment for a software company
Summary · Example Monitoring Co.
Example Monitoring Co. was named in 9 of 48 buyer prompts across four AI assistants, mostly in direct comparison prompts. In category prompts it was rarely named, and when it was, it was often described with an outdated product focus. The biggest gaps: no published category point of view, docs blocked from AI crawlers, and review site profiles that predate the current platform.
Results by prompt type
| Prompt type | Prompts | Named | Top vendor named |
|---|---|---|---|
| Category ("best tools for hybrid network monitoring") | 16 | 2 | Competitor A |
| Problem ("how to reduce alert noise") | 12 | 0 | Competitor B |
| Comparison ("Example vs Competitor A") | 10 | 6 | Example Monitoring |
| Fit ("best tool for a 500-person IT team") | 10 | 1 | Competitor A |
Findings by area
Positioning
No published point of view on how AI is changing IT operations. AI describes the category in Competitor A's terms.
Docs
The docs subdomain blocks AI crawlers. Integration facts appear only in PDFs.
Product pages
Strong feature detail, but no plain statement of who each product is for or what replaced what after the platform launch.
Third-party sources
Review site profiles describe the product as it was two years ago. Most cited community threads are about the legacy version.
Ranked plan (top five of fourteen)
| # | Action | Owner | Effort | Impact |
|---|---|---|---|---|
| 1 | Allow AI crawlers on the docs subdomain and add plain-text integration pages | Docs / web | 1 week | High |
| 2 | Publish a category point of view on AI in IT operations | Product marketing | 3 weeks | High |
| 3 | Rewrite the top of each product page: what it is, who it's for, why it's different | Product marketing | 2 weeks | High |
| 4 | Update review site and marketplace profiles to the current platform | Marketing ops | 1 week | Medium |
| 5 | Publish comparison and alternatives pages for the top three competitors | Product marketing | 3 weeks | Medium |
What happens next
We review the full assessment in an executive readout and agree on owners and timing. I can lead the work, advise your team, or both. After about three months, we re-run the same prompt set to measure what changed.